King Gee today announced the launch of the KingGee Jack of All Trades, a new national competition and TV series to find and crown Australia’s best all round tradie. The new experiential marketing and media campaign allows KingGee to engage and interact with their target market of more than 600 000 Australian tradies, in a highly entertaining environment. Tradesmen from around the country will race each other and the clock in state and national finals to determine who has the best all round skills and physical ability on the tools. The national winner will take home a prize pool of $100 000 including a customised work ute, the ultimate tool kit and work wear. Set to become the Tradies Olympics, the sports style tradie action will become a new TV series to be broadcast on the Nine Network nationally in December and January. It will be screened on Saturdays and Sundays just prior to the high rating Ashes Cricket telecasts. Former Australian cricketer, Shane Lee, Nine’s celebrity chippy Luke Van Dyck, and former Wallaby, Triple M sports nut Greg Martin (a builder in a previous life) front the competition and will host the television series. Building industry guru Kevin Farrell will head the judging panel. ENTRIES OPEN The search for tradies to enter the competition launches July 3. Intensive activity to reach Australia’s 600 000 Australian tradies will roll out simultaneously and include: A direct mail campaign to more than 60 000 Mitre 10 trade accounts and a national database of builders and trade people Triple M radio campaign in metropolitan markets during July TVC campaign on Fox Sports during July Flyers and posters displayed at trade counters in Mitre 10 stores nationally Flyers distributed by Totally Workwear stores & King Gee Sales Team Advertisements in trade and consumer magazines Publicity campaign A fully integrative website at www.kinggeejackofalltrades.com.au will be the first stop for detailed information on the competition and to register to compete. As the competition progresses, the website will feature coverage of each state event and profiles on the leading competitors. If you know anyone who considers themselves as a skilled all round tradie please encourage them to register.