King gee History

	An Australian icon, KingGee has worked alongside a nation at work since 1926. KingGee has provided quality work wear for Australian business for over 75 years and has evolved and grown to become one of Australia’s most endearing and trusted brands. From the humble beginnings in a tiny rented premises in Rawson Place Sydney where the very first KingGee overall was produced to the introduction of the ground breaking Red Label Drill in the 1960’s now the nations standard for fabric drills, to the memorable “Any Tougher They’d Rust” advertising commercials KingGee has continued to evolve and meet the challenges of the 21st century.

What’s in a name?

KingGee is undoubtably one of the most recognised brands in Australia. For over 75 years KingGee has impacted generations of workers from a variety of industries. But where did the name KingGee come from?

The King Gee name was derived from a colloquial expression relating to the then-reigning King George V: “King G” (short for King George V) was simply Australian slang for “the tops”, “the most”, “the greatest”. For example, in the 1920’s someone who had a high opinion of themselves might attract the comment “He’s so good he thinks he’s ‘King G’. And so the KingGee clothing company was born.

Journey through time.

Come, join us on a journey through the ages as we take a step back in time through Australia’s history seen through the eyes of an Australian icon company, KingGee.

1920’s – 1930’s
The Great Depression “People are just as important as profits”

1940’s – 1950’s
KingGee supports the troops

1960's – 1970’s
KingGee invents the ‘Red Label Drill’

1980's – 1990’s
“Sixty one years and no sign of rust” The industrial revolution

2000 – The Millennium
KingGee now has a range of products to suit all Australian workers